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The world is paying attention to the globally competitive Pittsburgh region, and the Pittsburgh Regional Alliance (PRA) is responding.
We're going global, as well as welcoming the world back to Pittsburgh, in order to:
- generate business investment;
- attract and retain top talent; and
- demonstrate how Pittsburgh is energizing the 21st-century economy.
As host of the Pittsburgh (G-20) Summit 2009, Pittsburgh caught the world's attention. Its economic, environmental and quality of life transformation; diverse economy; top-notch ''live-work-play'' assets; and corporate, academic and non-profit thought leadership were the subjects of tens of thousands of global media stories.
To build on 2009 successes and advance both our region's story and its economy, the PRA has launched a six-month Pittsburgh World Tour 2010 — made possible by the Pittsburgh Partnership, whose investments are supporting global media relations and marketing activities to continue the conversation about Pittsburgh, in general, and specifically about these key opportunities:
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Past: CONSOL Energy Arena Grand Opening, September (Inbound)
To focus on the new arena's anticipated uniqueness as the world's first sports venue of any type to achieve LEED gold certification, as well as the first NHL arena to achieve LEED certification of any level. In addition to showcasing the innovations and technologies utilized in the new arena – and why – this tour also features opportunities to explore the spectrum of renewable and traditional energy assets of the region.
- Key audiences: Domestic and international media with an interest in sustainable building design and traditional and renewable energy resources/solutions and their integration as part of a diversified energy portfolio.
Past: Asia 2010, October (Outbound)
Business investment activities in China and in South Korea. In China, our region's best practices and energy-related solutions will be presented relative to increasing government pressure to address environmental degradation in China. As global attention turns to the next G-20, to be hosted in Seoul, South Korea, a delegation of Pittsburgh leadership – including City of Pittsburgh Mayor Luke Ravenstahl and Allegheny Conference CEO Dennis Yablonsky – will visit Seoul to share best practices and reiterate Pittsburgh's message as an economic standard-setter.
- Key audiences: Asian media and potential business investors.
Past: World Environment Day, June (Inbound)
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The Pittsburgh Regional Alliance (PRA) hosted the Pittsburgh Transformation and Sustainability River Cruise on June 2, 2010, sailing on the Explorer, a green vessel built expressly for Pittsburgh — a globally recognized sustainability leader.
On the eve of the Water Matters! Global Water Conference – part of the United Nation's World Environment Day 2010 (for which Pittsburgh was selected as the North American host city) – the cruise provided national media and distinguished presenters in town for the conference with a narrated tour of Pittsburgh's three rivers and its globally touted environmental and economic transformation. The tour explored how these waterways were transformed from accessories for industry to assets that now support recreation and commerce that previously were unimaginable. The Explorer navigated past riverfront highlights that represent Pittsburgh's sustainable leadership including the David L. Lawrence Convention Center and Washington's Landing. Additional highlights included Point State Park, PNC Park, the North Shore and others.
Distinguished media onboard included journalists from The Philadelphia Inquirer, Environmental Magazine, Thomson Reuters (San Francisco), Chemical & Engineering News, ClimateWire, The Times Picayune and the Canadian Broadcast Corp.
Past: Pittsburgh Symphony Orchestra (PSO) Tour of Europe 2010, May (Outbound)
The PRA recently joined the world-acclaimed PSO on its tour of Europe, leveraging this cultural asset as a powerful marketing tool to help attract business investment to the region, as well as top global talent – relative to the region's key industry sectors – who are seeking exceptional jobs and a high quality, yet affordable, place to live. As in years past, the PSO served as an icon of the Pittsburgh region's excellence and opened doors for acquainting international business leaders and influencers with the region as an innovator and standard setter across industries including advanced manufacturing, energy, financial and business services, health care and life sciences and information and communications technology. Specifically, the PSO and PRA worked collaboratively to advance the region as a top-ranked global business investment location in Austria, the Czech Republic, France, Germany and Luxembourg.
PSO Tour Media Coverage Archives
Past: Denmark & UK Energy/Defense Business Development Programs, April (Outbound)
The focus was on renewable energy innovations of the Pittsburgh region and their global applicability along with the crossover between the global energy and defense industries and Pittsburgh's position at the sweet spot of that convergence. The PRA highlighted U.S. market entry strategies via the Pittsburgh region.
- Key audiences: European media and business decision makers in the energy and defense sectors.
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